Creating Effective Protest Signs

- The wording on the sign should be readable from at least eight feet away.

- Do not write in script as it is harder to read.

- The material for the sign should be rigid as too much flexing can make it unreadable - foam-core is a good option.

- Clever wording is a plus.

- Be succinct, if there are too many words on a sign then no one will read the entire sign.

- Bright high-contrast colors get the most attention - yellow on white will not.

- Use both sides of your sign, either to write different messages or to at least have a message for those in back of you - assuming you hold the sign above your head.

- Signs should be held level, not crooked.

- Illustrations can be very effective if they are not too convoluted and can easily be understood from a distance.

- If you are demonstrating in front of a landmark (i.e. the White House) then press photographers will be interested in images with the landmark *behind you* as that is part of the story. That is why you are protesting at the landmark.

- If possible, separate yourself from the people directly in front of your sign or your sign may not be seen as it is blocked by them.

- Four letter words (you know the ones) may be fun / clever but the news media will probably avoid using images with them.

- Try to make your sign light to carry so that you will not be quickly fatigued holding it up.

- Take into account any transportation practicalities / limitations when designing your sign.

- Humorous signs are more memorable!

What are your best practices for protest sign making?

Clock here to download a book (PDF) of some of my favorite signs from demonstrations that took place in February and March 2025 in Washington D.C.

Michael Brochstein is an independent photojournalist based in Washington, DC and New York City.